Dr. Efthimios Dragotis research focuses on the strategic integration of Corporate Social Responsibility (CSR), marketing innovation, digital communication, and technology adoption, with particular emphasis on tourism, services, and contemporary business environments. It explores how CSR is embedded in marketing strategy and how its multidimensional impacts influence business effectiveness, consumer behavior, trust, competitiveness, and market performance. A significant stream of work examines CSR adoption drivers, perceived benefits, and moderating factors such as market competition, communication strategies, and stakeholder engagement, using empirical quantitative methods. Another core research axis investigates digital transformation in marketing, including social media adoption, influencer marketing, chatbot satisfaction, artificial intelligence adoption among marketing executives, and the role of empathy, trust, and communication intensity in shaping consumer responses. Collectively, the work contributes to marketing theory and practice by advancing understanding of responsible marketing, digital innovation, and strategic decision-making in competitive and technology-driven markets. Dr. Dragotis’s scholarly impact is reflected in his Google Scholar citation metrics, including 38 citations, an h-index of 2, and an i10-index of 1.
Citation Metrics (Google Scholar)
🟦 Citations 🟥 i10-index 🟩 h-index
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