Efthimios Dragotis | Marketing | Best Researcher Award

Dr. Efthimios Dragotis | Marketing | Best Researcher Award

University of Patras | Greece

Dr. Efthimios Dragotis research focuses on the strategic integration of Corporate Social Responsibility (CSR), marketing innovation, digital communication, and technology adoption, with particular emphasis on tourism, services, and contemporary business environments. It explores how CSR is embedded in marketing strategy and how its multidimensional impacts influence business effectiveness, consumer behavior, trust, competitiveness, and market performance. A significant stream of work examines CSR adoption drivers, perceived benefits, and moderating factors such as market competition, communication strategies, and stakeholder engagement, using empirical quantitative methods. Another core research axis investigates digital transformation in marketing, including social media adoption, influencer marketing, chatbot satisfaction, artificial intelligence adoption among marketing executives, and the role of empathy, trust, and communication intensity in shaping consumer responses.  Collectively, the work contributes to marketing theory and practice by advancing understanding of responsible marketing, digital innovation, and strategic decision-making in competitive and technology-driven markets. Dr. Dragotis’s scholarly impact is reflected in his Google Scholar citation metrics, including 38 citations, an h-index of 2, and an i10-index of 1.

Citation Metrics (Google Scholar)

40

30

20

10

0

Citations
38

i10-index
1

h-index
2

🟦 Citations 🟥 i10-index 🟩 h-index


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Featured Publications

Efthimios Dragotis | Marketing | Best Researcher Award

Dr. Efthimios Dragotis | Marketing | Best Researcher Award

University of Patras | Greece

Dr. Efthimios Dragotis is an accomplished marketing scholar recognized for his contributions to strategic marketing, corporate social responsibility (CSR), tourism marketing, and digital consumer behavior. His research focuses on how CSR integration influences business performance, brand trust, consumer perceptions, and competitive strategy, with a strong emphasis on data-driven decision-making and empirical analysis. He has produced a growing body of interdisciplinary work that bridges marketing theory with real-world applications in tourism, digital commerce, and social media strategy. His academic output demonstrates a consistent focus on emerging market trends, ethical branding, market competition, and technology-driven marketing practices, offering valuable insights for both academics and industry practitioners. He has contributed to high-impact journals, peer-reviewed conference proceedings, and international academic collaborations, with research that advances knowledge in sustainable marketing, influencer impact, mobile commerce behavior, digital advertising trust, and CSR adoption models. His scholarly influence is reflected in his citation performance and research impact metrics reported by major academic databases. According to Google Scholar, his research record reflects 38 total citations (37 since 2020), an h-index of 2, and an i10-index of 1, while Scopus currently reports 0 citing documents and an h-index of 0 based on indexed sources, with a total of 5 scholarly documents recorded. These metrics highlight an emerging global research footprint and growing academic visibility, supporting his candidacy for recognition under the Best Researcher Award for his focused and impactful contributions to contemporary marketing research.

Publication Profile

Scopus | Orcid | Google Scholar

Featured Publications

  • Dragotis, E., & Karayanni, D. A. (2025). Visualizing the accessibility: Exploring Greek tourism enterprises’ adoption of infographics as a marketing tool. Tourism and Hospitality, 6(5).

  • Dragotis, E., Karayanni, D. A., Stamatiou, Y., & Giannopoulou, I. (2025). A marketing executives’ empirical survey upon social media adoption: Perceived barriers and the mediating role of trust. Proceedings of the International Conference on Strategic Innovative Marketing and Tourism.

  • Dragotis, E., Ntavari, A., Ntarlas, G., Koutsogiannopoulou, N., & Karayanni, D. A. (2024). Multi-level benefits of corporate social responsibility (CSR) adoption and the moderation of market competition. Strategic Innovative Marketing and Tourism: Creative Solutions and Digital Transformation Challenges.

  • Dragotis, E., & Karayanni, D. A. (2024). Evaluating the multiple benefits of corporate social responsibility adoption. Proceedings of the European Marketing Academy.

  • Kavoura, A., Borges-Tiago, T., & Dragotis, E. (2024). Strategic innovative marketing and tourism: Current trends and future outlook. Springer Nature.

 

 

Sílvia Faria | Marketing | Best Researcher Award

Ms. Sílvia Faria | Marketing | Best Researcher Award

Professor at Universidade Portucalense, Portugal.

Sílvia Faria is a distinguished academic in marketing and business sciences, with extensive experience in higher education and research. She has served as a professor at various prestigious institutions, specializing in consumer behavior, brand loyalty, and retail selection. Her expertise spans multiple universities, where she has contributed significantly to curriculum development and student mentorship. With a strong research background, she has published extensively on topics such as marketing strategies, brand management, and digital commerce. Recognized for her outstanding pedagogical contributions, she has been a jury member for numerous dissertations and theses. Her commitment to academic excellence and innovative teaching methodologies has made her a leading figure in her field.

Professional Profile

Scopus  Profile

ORCID

Google Scholar

Education 🎓

Sílvia Faria holds a Licenciatura in Business Sciences from ISCET, Portugal 🇵🇹, which she completed in 1999 with an impressive grade of 16/20. She further pursued her academic journey by earning a Master’s in Business Management from the University of Minho, Portugal 🇵🇹, in 2002, where she conducted research on brand loyalty among young consumers in the telecom sector, achieving a Distinction grade for her thesis.

In 2012, she obtained a PhD in Economic Sciences from University Rey Juan Carlos, Spain 🇪🇸, focusing her doctoral research on determinants in retail store selection in the Portuguese market. Her work was highly recognized, earning her the prestigious distinction of Laude Unanimously.

Demonstrating her continued commitment to academic and professional excellence, she was awarded the Specialist Title in Marketing and Communication in 2015 by ISCAP/ISCAC/IPAM, Portugal 🇵🇹. This title was conferred through a public examination, further solidifying her expertise and contributions in the field.

Work Experience 💼

Sílvia Faria has built a distinguished career in academia and research, with extensive expertise in marketing, consumer behavior, and business management. She has held key academic and research positions, contributing significantly to both education and industry.

She has served as a professor and researcher at various prestigious institutions, where she has been actively involved in teaching, mentoring, and conducting research on topics such as brand equity, consumer loyalty, and digital transformation. Her work has influenced the academic and business communities, helping shape modern marketing strategies.

In addition to her academic roles, she has collaborated with industry partners, applying her research to real-world business challenges. She has contributed to retail competitiveness, service quality, and digital culture studies, making a strong impact on how businesses approach customer satisfaction, engagement, and brand management.

Her extensive publication record, conference presentations, and participation in research projects highlight her commitment to advancing knowledge in marketing and business sciences. Through her work, she continues to inspire students, researchers, and professionals in the field.

Research Interests 🔬

His primary research interests revolve around membrane technology, water and wastewater treatment, and sustainable process engineering. He has contributed significantly to developing advanced filtration techniques, improving water recycling methods, and enhancing resource efficiency in industrial processes.

Awards & Achievements 🏆

Throughout his career, he has received numerous awards recognizing his contributions to chemical and environmental engineering. His research on innovative membrane technologies and sustainable water treatment has been acknowledged internationally, earning him accolades from various academic and industrial bodies.

Conclusion

Dr. Sílvia Faria is a strong candidate for the Best Researcher Award, particularly in the field of Marketing and Business Management. Her impressive academic career, diverse teaching portfolio, and contributions to research and student mentorship make her a well-rounded scholar. Strengthening her research output in indexed journals and increasing international collaborations would further solidify her candidacy.

Top Noted Publications 📚

Slow fashion consumer behavior: A literature review

Authors: M. Domingos, V. T. Vale, S. Faria

Citations: 72

Year: 2022

What if employees brought their life to work? The relation of life satisfaction and work engagement

Authors: P. Ferreira, C. Gabriel, S. Faria, P. Rodrigues, M. Sousa Pereira

Citations: 35

Year: 2020

The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand

Authors: P. Ferreira, S. Faria, C. Gabriel

Citations: 31

Year: 2022

Service Quality and Store Design in Retail Competitiveness

Authors: V. Faria, S., Carvalho, J. M. S., Vale

Citations: 25

Year: 2022

Satisfaction, commitment and loyalty in online and offline retail in Portugal

Authors: S. Faria, P. Ferreira, V. Carvalho, J. Assunção

Citations: 18

Year: 2013

Digital culture, knowledge, and commitment to digital transformation and its impact on the competitiveness of Portuguese organizations

Authors: A. Cardoso, M. S. Pereira, J. C. Sá, D. J. Powell, S. Faria, M. Magalhães

Citations: 17

Year: 2023

The Impact of Store Environment on Shopping Behavior and Loyalty

Authors: P. Assunção, J., Carvalho, V., Faria, S., Ferreira

Citations: 11

Year: 2014

Understanding the effect of social media marketing activities on football fans’ satisfaction and engagement: A study of Portuguese 2nd League Professional Football Clubs

Authors: S. Faria, M. S. Pereira, P. Ferreira, P. Rodrigues

Citations: 8

Year: 2022

From the 4 Ps to 5 Ps: Prompt, a new element for the Marketing Mix—A specific analysis of the coffee market: The Portuguese market

Authors: S. Faria, P. Ferreira

Citations: 6

Year: 2021

Análisis de los principales determinantes en el proceso de selección de un punto de venta de retail por el consumidor—El caso del mercado portugués

Authors: S. Faria

Citations: 6

Year: 2012