Efthimios Dragotis | Marketing | Best Researcher Award

Published on by TOT Awards

Dr. Efthimios Dragotis | Marketing | Best Researcher Award

University of Patras | Greece

Dr. Efthimios Dragotis research focuses on the strategic integration of Corporate Social Responsibility (CSR), marketing innovation, digital communication, and technology adoption, with particular emphasis on tourism, services, and contemporary business environments. It explores how CSR is embedded in marketing strategy and how its multidimensional impacts influence business effectiveness, consumer behavior, trust, competitiveness, and market performance. A significant stream of work examines CSR adoption drivers, perceived benefits, and moderating factors such as market competition, communication strategies, and stakeholder engagement, using empirical quantitative methods. Another core research axis investigates digital transformation in marketing, including social media adoption, influencer marketing, chatbot satisfaction, artificial intelligence adoption among marketing executives, and the role of empathy, trust, and communication intensity in shaping consumer responses.  Collectively, the work contributes to marketing theory and practice by advancing understanding of responsible marketing, digital innovation, and strategic decision-making in competitive and technology-driven markets. Dr. Dragotis’s scholarly impact is reflected in his Google Scholar citation metrics, including 38 citations, an h-index of 2, and an i10-index of 1.

Citation Metrics (Google Scholar)

40

30

20

10

0

Citations
38

i10-index
1

h-index
2

🟦 Citations 🟥 i10-index 🟩 h-index


View Google Scholar Profile

Featured Publications

Efthimios Dragotis | Marketing | Best Researcher Award

Published on by TOT Awards

Dr. Efthimios Dragotis | Marketing | Best Researcher Award

University of Patras | Greece

Dr. Efthimios Dragotis is an accomplished marketing scholar recognized for his contributions to strategic marketing, corporate social responsibility (CSR), tourism marketing, and digital consumer behavior. His research focuses on how CSR integration influences business performance, brand trust, consumer perceptions, and competitive strategy, with a strong emphasis on data-driven decision-making and empirical analysis. He has produced a growing body of interdisciplinary work that bridges marketing theory with real-world applications in tourism, digital commerce, and social media strategy. His academic output demonstrates a consistent focus on emerging market trends, ethical branding, market competition, and technology-driven marketing practices, offering valuable insights for both academics and industry practitioners. He has contributed to high-impact journals, peer-reviewed conference proceedings, and international academic collaborations, with research that advances knowledge in sustainable marketing, influencer impact, mobile commerce behavior, digital advertising trust, and CSR adoption models. His scholarly influence is reflected in his citation performance and research impact metrics reported by major academic databases. According to Google Scholar, his research record reflects 38 total citations (37 since 2020), an h-index of 2, and an i10-index of 1, while Scopus currently reports 0 citing documents and an h-index of 0 based on indexed sources, with a total of 5 scholarly documents recorded. These metrics highlight an emerging global research footprint and growing academic visibility, supporting his candidacy for recognition under the Best Researcher Award for his focused and impactful contributions to contemporary marketing research.

Publication Profile

Scopus | Orcid | Google Scholar

Featured Publications

  • Dragotis, E., & Karayanni, D. A. (2025). Visualizing the accessibility: Exploring Greek tourism enterprises’ adoption of infographics as a marketing tool. Tourism and Hospitality, 6(5).

  • Dragotis, E., Karayanni, D. A., Stamatiou, Y., & Giannopoulou, I. (2025). A marketing executives’ empirical survey upon social media adoption: Perceived barriers and the mediating role of trust. Proceedings of the International Conference on Strategic Innovative Marketing and Tourism.

  • Dragotis, E., Ntavari, A., Ntarlas, G., Koutsogiannopoulou, N., & Karayanni, D. A. (2024). Multi-level benefits of corporate social responsibility (CSR) adoption and the moderation of market competition. Strategic Innovative Marketing and Tourism: Creative Solutions and Digital Transformation Challenges.

  • Dragotis, E., & Karayanni, D. A. (2024). Evaluating the multiple benefits of corporate social responsibility adoption. Proceedings of the European Marketing Academy.

  • Kavoura, A., Borges-Tiago, T., & Dragotis, E. (2024). Strategic innovative marketing and tourism: Current trends and future outlook. Springer Nature.