Innovative Research Award
Agustin Vidal Buitano
University of Granada, Spain
| Agustin Vidal Buitano |
| Affiliation |
University of Granada |
| Country |
Spain |
| Scopus ID |
57656089000 |
| Documents |
2 |
| Citations |
6 |
| h-index |
1 |
| Subject Area |
Social Sciences |
| Event |
Top Teachers Awards |
| ORCID |
0000-0002-2308-269X |
| Google Scholar |
KGHii70AAAAJ |
Agustin Vidal Buitano is a researcher and academic affiliated with the University of Granada, Spain. His work focuses on marketing, consumer behavior, sustainability, and research methodology, with a particular emphasis on green product patronage and tourist destination sustainability. He is currently pursuing a PhD in Economics and Business Sciences at the University of Granada and has held teaching positions at UNIACC University and Diego Portales University. His research appears in journals such as the Journal of Destination Marketing & Management and Humanities and Social Sciences Communications. This article summarises his academic profile, research contributions, and suitability for the Innovative Research Award as part of the Top Teachers Awards event.[1] [4]
Abstract
This article presents a comprehensive academic profile of Agustin Vidal Buitano, a researcher in the field of marketing and sustainability. With a Scopus h-index of 1, 2 documents, and 6 citations, his work has examined the psychological routes to green product patronage, the role of motivations in sustainable consumption, and the influence of tourscape on destination sustainability. His research is situated within the social sciences and draws on quantitative methods to address contemporary challenges in consumer behaviour and tourism. The article is structured to support his nomination for the Innovative Research Award at the Top Teachers Awards, highlighting the relevance, novelty, and methodological rigour of his contributions. [1] [2]
Keywords
Innovative Research Award, green consumption, sustainable tourism, research methodology, consumer behaviour, marketing, social sciences, academic recognition, Top Teachers Awards.
Introduction
The Innovative Research Award is conferred to early-career researchers who demonstrate exceptional creativity, methodological soundness, and societal relevance in their scholarly work. Agustin Vidal Buitano has developed a coherent research agenda that addresses pressing issues in marketing and sustainability, with a particular focus on green product consumption and tourism destination management. His work integrates psychological theories with empirical testing, often in the context of developing countries, thereby contributing to the global discourse on sustainable development. This article provides a detailed overview of his academic training, professional experience, research outputs, and impact, underscoring his suitability for this award. [1] [3]
Research Profile
Agustin Vidal Buitano is a PhD candidate in Economics and Business Sciences at the University of Granada, Spain, where his doctoral research specialises in Marketing and Sustainability. He holds a Master’s degree in Marketing from the University of Chile (2018–2020) and a Bachelor’s degree in Business Administration and Commercial Engineering from the same institution (2014–2019), graduating with Third Distinction. He completed an academic exchange at KU Leuven, Belgium. His teaching experience includes appointments as Professor of Research Methodology at UNIACC University (2026–present) and Professor of Economics at Diego Portales University (2017–2019). He also served as a research assistant and teaching assistant at the University of Chile (2016–2021). Professionally, he worked as a New Projects Analyst at ClaroVTR (2024–2025) and completed an internship at Endeavor Mexico. His research interests encompass marketing, entrepreneurship, sustainable development, consumer behavior, and research methodology. [1] [4]
Research Contributions
Agustin Vidal Buitano’s research makes several contributions to the marketing and sustainability literature. First, he has explored the dual psychological routes—values and motives—that drive green product patronage, offering a nuanced understanding of consumer decision-making in developing countries. Second, his work on the “tourscape” concept extends the servicescape framework to tourist destinations, demonstrating how physical and social environments influence revisit intentions and destination sustainability. Third, his methodological training, including expertise in SPSS and AMOS, supports rigorous quantitative analysis, ensuring that his empirical findings are robust and replicable. These contributions are not only academically valuable but also have practical implications for marketers, policymakers, and destination managers. [1] [2] [5]
Publications
Key research examines green consumption motivations [2], tourscape sustainability [3], and dual psychological routes to green patronage [6].
- Torres-Moraga, E., Rodriguez-Sanchez, C., Alonso-Dos-Santos, M., & Vidal, A. (2024). Tourscape role in tourist destination sustainability: A path towards revisit. Journal of Destination Marketing & Management, 31, 100863.
- Torres-Moraga, E., & Vidal-Buitano, A. (2022). The role of motivations in the construction of patronage intention of innovative green products. Academia Revista Latinoamericana de Administración, 35(2), 183-203.
- Vidal-Buitano, A., Torres-Moraga, E., & Montoro-Ríos, F. J. (2026). From values to motives: dual psychological routes to green product patronage in a developing country. Humanities and Social Sciences Communications, 13(1), 458.
Research Impact
Despite being early in his academic career, Agustin Vidal Buitano’s work has already garnered attention, with 6 citations across 2 documents (Scopus). His 2022 article on motivations for green product patronage has been cited for its contribution to understanding consumer behaviour in Latin American contexts. His 2024 article on tourscape and destination sustainability has been recognised for its practical relevance to tourism management. The interdisciplinary nature of his research, spanning marketing, psychology, and sustainability, amplifies its impact, as it speaks to multiple academic and practitioner audiences. Furthermore, his collaboration with established researchers such as Torres-Moraga and Montoro-Ríos suggests a strong network and potential for future high-impact work. [1] [1] [2]
Award Suitability
Agustin Vidal Buitano demonstrates a strong case for the Innovative Research Award based on the originality, methodological rigour, and societal relevance of his work. His research addresses the United Nations Sustainable Development Goals (SDGs) related to responsible consumption and sustainable tourism. The innovative integration of psychological constructs (values, motives) with marketing outcomes provides a novel perspective on green consumption, particularly in developing countries. Additionally, his teaching and mentoring experience, including research methodology courses, indicates a commitment to disseminating knowledge and fostering future researchers. The Top Teachers Awards event, which recognises both teaching and research excellence, is an appropriate platform to honour his contributions. [3] [4]
Conclusion
This article has provided a comprehensive overview of the academic profile, research contributions, and impact of Agustin Vidal Buitano. His work in marketing and sustainability, characterised by theoretical depth and empirical rigour, has produced peer-reviewed publications in respected journals and has begun to generate scholarly citations. His training and professional experience further support his development as a promising early-career researcher. For these reasons, he is a meritorious candidate for the Innovative Research Award at the Top Teachers Awards. Recognition of his work would not only acknowledge his achievements but also encourage continued research on sustainable consumption and tourism. [1] [5]
External Links
References
- Elsevier. (n.d.). Scopus author details: Agustin Vidal Buitano, Author ID 57656089000. Scopus. https://www.scopus.com/pages/authors/57656089000
- Torres-Moraga, E., Rodriguez-Sanchez, C., Alonso-Dos-Santos, M., & Vidal, A. (2024). Tourscape role in tourist destination sustainability: A path towards revisit. Journal of Destination Marketing & Management, 31, 100863. https://doi.org/10.1016/j.jdmm.2024.100863
- Torres-Moraga, E., & Vidal-Buitano, A. (2022). The role of motivations in the construction of patronage intention of innovative green products. Academia Revista Latinoamericana de Administración, 35(2), 183-203. https://doi.org/10.1108/ARLA-07-2021-0140
- University of Granada. (n.d.). PhD in Economics and Business Sciences. University of Granada. https://www.ugr.es/
- University of Chile. (n.d.). Master’s Degree in Marketing. Faculty of Economics and Business, University of Chile. https://www.uchile.cl/
- Vidal-Buitano, A., Torres-Moraga, E., & Montoro-Ríos, F. J. (2026). From values to motives: dual psychological routes to green product patronage in a developing country. Humanities and Social Sciences Communications, 13(1), 458. https://www.nature.com/articles/s41599-026-06727-w