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Mr. Vincent Weidenbörner | Finance | Best Researcher Award

PhD Student at University of Cologne, Germany

Vincent Weidenbörner is a dedicated researcher in management and economics, specializing in consumer behavior, energy regulation, and digital marketing strategies. He is currently pursuing a PhD in Management at the University of Cologne, where his research focuses on sustainable energy practices, electricity consumption, and the digital transformation of marketing. His academic journey has been marked by rigorous research contributions, including publications in esteemed journals like Energy Research & Social Science and Die Unternehmung – Swiss Journal of Business Research and Practice. In addition to his research, Vincent has actively participated in international conferences, presenting at prestigious forums such as the Marketing Strategy Consortium and the EMAC Annual Conference. His professional experience includes a role as an energy regulator at the Federal Network Agency in Germany, where he played a key role in conceptualizing a European net-zero emission gas transmission network. Through his research and teaching, he continues to explore the intersection of economic policy, sustainability, and digital marketing.

professional profiles📖

ORCID

Education 🎓

Vincent Weidenbörner holds a strong academic background in economics and management, having pursued his studies at leading German universities. He is currently enrolled in a PhD program in Management at the University of Cologne (2022–2026), where he investigates topics related to consumer decision-making in energy and digital markets. Prior to this, he earned an MSc in Economics from the University of Münster (2019–2022), where he deepened his expertise in economic analysis and statistical research. His undergraduate education was completed at the University of Cologne, where he obtained a BSc in Economics (2014–2018), building a solid foundation in economic theory and market analysis. His academic training has provided him with advanced quantitative and analytical skills, which he applies to his research on sustainable energy consumption and digital marketing strategies.

work Experience💼

Vincent Weidenbörner has gained significant experience in the fields of energy regulation and economic policy. From May 2018 to May 2019, he worked as an energy regulator at the Federal Network Agency in Bonn, Germany. In this role, he was responsible for overseeing German gas transmission operators, ensuring compliance with regulations, and contributing to the development of a European net-zero emission gas transmission network. His work involved close collaboration with key stakeholders, including the European Commission and the Federal Ministry for Economic Affairs. Beyond his regulatory experience, Vincent has been actively engaged in academia, teaching courses in marketing and supervising theses at the University of Cologne. His professional and academic experiences complement each other, enabling him to approach economic and managerial issues with both theoretical insight and practical understanding.

Research Focus

Vincent Weidenbörner’s research is centered on the intersection of consumer behavior, energy economics, and digital marketing. His studies explore how individuals make decisions regarding electricity tariffs, sustainable energy consumption, and digital retail strategies. His work particularly examines the role of individual attitudes, regional co-benefits, and policy influences on energy consumption patterns. Additionally, he investigates the effects of digital marketing and online services on traditional retail businesses. His current research projects include analyzing how flexible electricity tariffs affect consumer choices and assessing the impact of digital advertising strategies on store performance. His multidisciplinary approach integrates economic modeling, behavioral science, and digital analytics, making his work valuable for both academia and industry.

Awards & Honors🏆 

While Vincent Weidenbörner’s profile does not currently list specific awards, his academic contributions and research impact reflect high recognition in his field. He has co-authored multiple publications in prestigious journals, indicating his growing influence in energy and marketing research. Additionally, his nomination for presentations at major conferences such as the Marketing Strategy Consortium (University of South Carolina) and the Haring Symposium (Indiana University) highlights his standing in the academic community. His research has been cited in discussions on sustainable energy consumption and digital transformation, demonstrating its practical relevance.

Conclusion✅

Vincent Weidenbörner is an emerging researcher with notable achievements in energy economics and marketing. While he is still building his academic profile, his research potential, interdisciplinary contributions, and strong engagement in teaching and conferences position him as a strong future candidate for the Best Researcher Award. At this stage, he is a promising contender, but further high-impact publications and independent research leadership would strengthen his case significantly.

📚Publications to Noted

On the determinants of regional sustainable electricity consumption: Individual preferences and regional co-benefitsDie Unternehmung

2022 | journal-article
Source:Vincent Weidenbörner

Vincent Weidenbörner | Finance | Best Researcher Award

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