Innovative Research Award
Hasan Gilani
University of Brighton, United Kingdom
| Hasan Gilani |
| Affiliation |
University of Brighton |
| Country |
United Kingdom |
| Google Scholar |
UW5jXfkAAAAJ |
| Documents |
51 |
| Citations |
649 |
| h-index |
7 |
| Subject Area |
Educational Research |
| Event |
Top Teachers Awards |
| Scopus ID |
55840213500 |
Hasan Gilani is a British-based academic, researcher, educational leader, and specialist in marketing, retail management, branding, international business, strategic management, sales, customer services, and higher education development. He currently serves as Principal Lecturer in Marketing and Retail at the University of Brighton and has established an international academic reputation through teaching, research, curriculum innovation, quality assurance, and institutional leadership across multiple regions and higher education systems.[1]
Abstract
This article presents an academic overview of Hasan Gilani in relation to the Innovative Research Award. His scholarly activities encompass marketing, retail branding, corporate identity, digital marketing, international business, consumer behaviour, sustainability, higher education, and organizational studies. Through more than three decades of academic leadership and international engagement, he has contributed to research dissemination, curriculum development, academic governance, doctoral supervision, and evidence-based consultancy.[1][2]
Keywords
Retail Branding, Corporate Branding, Brand Management, Marketing Strategy, Digital Marketing, International Business, Customer Services, Consumer Behaviour, Higher Education, Strategic Management, Employee Branding, Corporate Identity, Research Leadership.
Introduction
Hasan Gilani has developed an academic career characterized by interdisciplinary scholarship and leadership in business and management education. His work integrates research, teaching, curriculum design, quality assurance, and external academic review activities. He has served in numerous academic and governance positions while contributing to institutional development across the United Kingdom, Europe, the Middle East, South Asia, and other international regions.[1]
His career objective emphasizes academic leadership in branding, digital marketing, retail management, sales, and customer service excellence while promoting evidence-based solutions for industry and public-sector organizations. This combination of scholarly inquiry and practical engagement forms a significant component of his professional profile.[2]
Research Profile
Hasan Gilani’s primary areas of specialization include Retail Management, Brand Management, International Business, Strategic Management, Sales, Customer Services, Corporate Branding, Digital Marketing, Hospitality, Islamic Finance, Sustainability, Circular Economy, Organizational Behaviour, and Higher Education Studies. His research frequently examines the relationships between organizational identity, employee engagement, consumer perceptions, and strategic brand development.[3]
His academic qualifications include a PhD in Retail Corporate Branding from the University of Brighton, an MPhil in Retail Corporate Brand Management from Warwick Business School, an MSc in International Marketing Management from the University of Surrey, an MBA in Finance from Philippines Christian University, a Postgraduate Diploma in Industrialization, Trade and Economic Policy from the University of Strathclyde, an MA in Archaeology, and a Bachelor of Science degree from the University of Peshawar.[2]
Research Contributions
Hasan Gilani’s contributions span academic publishing, doctoral supervision, peer review, curriculum innovation, and professional development. His research has addressed topics such as employer branding, employee retention, corporate brand citizenship behaviour, recruitment process outsourcing, ethical dimensions of Islamic banking, operational excellence, and organizational performance.[3][4]
- Development of conceptual frameworks linking corporate identity and employee brand citizenship behaviour.
- Research on employer branding and organizational talent retention.
- Studies exploring recruitment outsourcing and employer brand perceptions.
- Contributions to sustainability, operational excellence, and organizational improvement research.
- International academic leadership in quality assurance and curriculum development.
Publications
Hasan Gilani’s publication record focuses on employer branding, corporate identity, employee engagement, ethical finance, operational excellence, and organizational performance. His research has contributed to contemporary discussions in marketing, branding, strategic management, and business education, with scholarly impact demonstrated through citations, international visibility, and sustained academic engagement.[3][4][5][6][7]
Selected publications associated with Hasan Gilani’s research portfolio include peer-reviewed studies in marketing, branding, organizational behaviour, logistics, and finance.[3]
Research Impact
The research profile of Hasan Gilani demonstrates measurable scholarly influence through publications, citations, academic leadership appointments, and international engagement. His work has informed discussions on branding, employee engagement, organizational identity, retail management, and educational development. His role as supervisor, examiner, reviewer, editor, and academic leader has extended the impact of his research beyond publication outputs into institutional practice and professional education.[1][3]
Award Suitability
The Innovative Research Award recognizes individuals whose scholarly activities demonstrate originality, academic influence, leadership, and contribution to knowledge development. Hasan Gilani’s extensive record of international teaching, research publication, curriculum innovation, academic governance, doctoral supervision, and interdisciplinary scholarship aligns with these criteria. His sustained contributions to marketing, branding, retail studies, higher education, and organizational research support consideration for recognition within academic excellence frameworks.[1][2]
Conclusion
Hasan Gilani’s academic career reflects a combination of research achievement, educational leadership, international engagement, and institutional service. His work in branding, retail management, marketing strategy, organizational behaviour, and higher education has contributed to scholarly understanding and professional practice. The breadth of his academic experience and publication record provides a substantial foundation for recognition within research and teaching excellence initiatives.[1][3]
External Links
References
- Elsevier. (n.d.). Scopus author details: Hasan Gilani, Author ID 55840213500. Scopus. https://www.scopus.com/authid/detail.uri?authorId=55840213500
- Google Scholar. (n.d.). Google Scholar Profile: Hasan Gilani. https://scholar.google.com/citations?user=UW5jXfkAAAAJ&hl=en&oi=sra
- Gilani, H., & Cunningham, L. (2017). Employer branding and its influence on employee retention: A literature review. The Marketing Review. DOI: https://doi.org/10.1362/146934717X14909733966209
- Gilani, H. (2013). Exploring the ethical aspects of Islamic banking. International Journal of Islamic and Middle Eastern Finance and Management. DOI:https://doi.org/10.1108/IMEFM-09-2012-0087
- Muhammad, N., Upadhyay, A., Kumar, A., & Gilani, H. (2022). Achieving operational excellence through the lens of lean and Six Sigma during the COVID-19 pandemic. The International Journal of Logistics Management. DOI: https://doi.org/10.1108/IJLM-06-2021-0343
- Gilani, H., & Jamshed, S. (2016). An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation. Strategic Outsourcing: An International Journal. DOI: https://doi.org/10.1108/SO-08-2015-0020
- Gilani, H. (2019). Corporate brand identity and employee brand citizenship behaviour: A conceptual framework. The Marketing Review. DOI: https://doi.org/10.1362/146934719X15633618140783